The AB-MXR launched into King's Road Sporting Club on 8th November, 2011. Dust PR assembled a gathering to celebrate the very first retail outlet for the AB-MXR sporting a mix of clients, customers, personal trainers, fitness centers and media in attendance.
The window of the retail outlet was taken over to create a strong impact for passers-by through creating a pyramid of product containers and hanging AB-MXR Workouts from the ceiling - together with models undertaking routines! This drew plenty of attention and had the people walking by asking questions about the merchandise and wanting to know more.
There were product demonstrations going on in store with models showcasing the full array of exercises you can do with the AB-MXR workout, which produced talkability at the celebration and Joanna, the KRSC staff and the PR agency were on hand to reply to the guest's questions.
Joanna gave a speech with regards to the evolution of this product and the thought process and inventiveness concerning the concept. Chiropractor Dr Mikael Porath Petersen also said a few words about the health benefits of the AB-MXR workout, since it was his feedback that created the ideal cervical support for the neck. Shortly after everyone was flocking to the tills!
The actual event was a great success, and the AB-MXR Workouts were flying off the shelves through the night!
The MXR Ab Work out is now so well liked, that even the Daily Mail are giving it a good review as revealed below...
"Flat stomach? No sweat... A new piece of equipment offers to make sit-ups easier, more effective and even entertaining, thanks to The AB-MXR work out.
Sit-ups present a problem. It takes just 10 of them before your neck hurts, so we stop trying before we're anywhere near to a toned abdomen.
However a new item of equipment offers to make ab crunches easier, more effective and, whisper it, even enjoyable.
Developed by health and fitness coach Joanna Kabbani, the AB-MXR workout was created to support the neck, so your sit-ups really target your chubby tummy. It's additionally ideal for recovery. According to Joanna, you simply need to use it for 5 minutes each day.
Doubtful, I joined up with her for a work out. The contraption is weighted (up to 3kg), along with small handles, and it's shaped to cushion your head and neck.
It has been tested by chiropractor Dr Mikael Porath Petersen from Optimal Spinal column Clinic, who points out: 'It helps you perform symmetrical workouts effectively and securely.'
Right off I handled 15 sit-ups without any of my usual straining - I felt balanced and within control.
I took the 1kg version home to test. It was easy to maneuver around the house and, in spite of being a whiplash sufferer, I was given the self-confidence that I was working out properly. It's a brilliant piece of kit - even though I may require a lot more than five minutes with it before I'm bikini ready..."
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Further Information: The Ab MXR Workout This Ab Fitness Blog Offers All Of The Very Best Workouts, Routines, And Exercises For Abdominal Fitness. Enjoy The Exercises On The Ab Workout Video Training Channel.
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