Last night, I completed a survey on Facebook about which devices people use to awaken them in the morning. The 3 choices were telephone, alarm clock or watch. A staggering seventy five percentage of folks in the poll of one thousand people said that they used their iPhone to wake them up in the morning.
And yes, I'm one of the 1000 respondents who are guilty of my iPhone waking me up in the morning. I set 2 alarms to wake me in the morning with my iPhone. It's trusty, noisy and never fails to go off when I have to be up at 4.30 a.m to hop on an early morning plane journey to London.
This is an steadily troubling signal for all the designer watch brands worldwide. The fact that a cell telephone is replacing the domain of a solidly established time keeping device.
When you look around at most UK ladies watches, you may recognize the core function of a watch isn't to tell the time or to set an alarm but instead as representative of status or body jewelry.
Look at most designer watch web sites and they will target the diamond, the chronograph, the mother of pearls used, the strap construction and cut of the roman numerals on the face.
Whilst I fully recognize that mobile phones are for functional use and watches are symbols for the rich and fashion conscious, the time keepers of the planet still need to ensure they do not overlook their original purpose and tradition lies in time keeping; or rather the lack of time keeping for individuals.
If a brand drives too far down the fashion and symbolism route then they may be completely overlooked in the frame of mind awareness of shoppers.
Somebody once said that if a fashion, trend or characteristic misses a generation, then it is lost for all time.
With a generation of iPhone and smartphone enabled children, could the time piece miss this generation and watches be lost for every as time keeping devices?
And yes, I'm one of the 1000 respondents who are guilty of my iPhone waking me up in the morning. I set 2 alarms to wake me in the morning with my iPhone. It's trusty, noisy and never fails to go off when I have to be up at 4.30 a.m to hop on an early morning plane journey to London.
This is an steadily troubling signal for all the designer watch brands worldwide. The fact that a cell telephone is replacing the domain of a solidly established time keeping device.
When you look around at most UK ladies watches, you may recognize the core function of a watch isn't to tell the time or to set an alarm but instead as representative of status or body jewelry.
Look at most designer watch web sites and they will target the diamond, the chronograph, the mother of pearls used, the strap construction and cut of the roman numerals on the face.
Whilst I fully recognize that mobile phones are for functional use and watches are symbols for the rich and fashion conscious, the time keepers of the planet still need to ensure they do not overlook their original purpose and tradition lies in time keeping; or rather the lack of time keeping for individuals.
If a brand drives too far down the fashion and symbolism route then they may be completely overlooked in the frame of mind awareness of shoppers.
Somebody once said that if a fashion, trend or characteristic misses a generation, then it is lost for all time.
With a generation of iPhone and smartphone enabled children, could the time piece miss this generation and watches be lost for every as time keeping devices?
About the Author:
Patrick Warren writes for Kennett Online. Kennett design and produce UK Ladies Watches for the more discerning and fashion conscious.
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